Posted by: RAH Infotech | March 16, 2016

Accelerite Announces Location-as-a-Service (LaaS) API Platform

India’s Automotive Market Leader Mahindra Launches Accelerite LaaS

Accelirite, a provider of infrastructure software for mobility, telco service creation, IoT, cloud and endpoint solutions, today announced the launch of its Location-as-a-Service (LaaS) API platform, enabling operators and enterprises to streamline mobile device location aggregation. India’s leading automotive manufacturer Mahindra & Mahindra is integrating the Accelerite LaaS API service throughout India.

Accelerite LaaS makes existing business applications “location context-aware” by offering mobile app developers a location API service capable of providing access to the whereabouts of virtually all mobile devices of customers, employees and assets on the operators’ networks, in accordance with subscriber privacy notification and consent regulations. The service is device agnostic and even works for basic phones lacking GPS or data connectivity.

Mahindra’s SmartShift team sought to develop an intra-city solution for cargo movement that connects small transporters with potential customers. The ability to track all drivers, even those without smart phones, led SmartShift to select Accelerite’s LaaS as a critical enabler.

Ms. Kausalya Nandakumar, CEO of SmartShift by Mahindra & Mahindra, said, “In India, over 80 percent of handsets used by drivers in the cargo logistics space are still basic phones without GPS or data connectivity. Accelerite’s LaaS made it possible for us to track these handsets without having to deploy any additional apps or negotiate commercial terms with multiple operators. With Accelerite LaaS, we only had to integrate with one API to expand our location visibility to millions of devices in our market. This helped us provide access to SmartShift services to a larger base of customers and establish our market dominance”

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